Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs more technical knowledge than normal GTM and may present extra costs, it can bring about higher precision and more dependable information
Pixel tracking makes use of a piece of code to register conversions on your internet site. It's easy to establish and less vulnerable to ad blockers.
1. A lot more exact data
The standard method of tracking conversions on a web site, making use of pixels, is having problem with transforming browser personal privacy plans. This implies that the information being sent to Google Ads, Facebook Business Manager and other systems is less precise than it needs to be.
Server-side tracking is a much more safe alternative that helps to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other safety actions. This provides much more precise information and an extra complete picture of individual trips throughout networks.
In addition, this type of tracking enables services to track conversions beyond the internet site, such as phone calls and in-store check outs, which can be tough for pixel-based monitoring. This adaptability gives online marketers a lot more possession over the information they send out, and makes it less complicated to adhere to different data regulations. It's additionally a whole lot much less susceptible to fraud, as it's more difficult for fraudulent actors to manipulate the system by changing the postback URL.
2. Better control over data.
Server-side tracking allows businesses to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection interruptions and inaccurate results. Server-side monitoring makes it possible for companies to bypass these limitations and give exact, constant information that is much less vulnerable to interference.
This sort of tracking also permits companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is important considering that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows organizations to control information hauls before it gets to third party endpoints, boosting safety and security and personal privacy. This is particularly vital as different internet browsers and platforms significantly alter just how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
Additionally, server-side monitoring enables you to catch customer data straight by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and personal privacy violations.
A server-side radar is a collection of instructions that tells your internet site's server what events to videotape. This information is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny piece of code on your website to gather information from customers.
4. Easier to implement
Server-side tracking is a data collection process that happens on the website's very own server, bypassing web browser restrictions. This means that data gathered by the website/app is first sent out to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of information monitoring and gives organizations much more control over transmission, making it typically a lot more trustworthy. Therefore, it's much less prone to data challenges caused by things like a broken connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your service can accumulate conversion rate optimization for e-commerce real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have more precise data and helps guarantee compliance with privacy regulations such as GDPR. Moreover, it also stays clear of the monitoring constraints enforced by web browsers and ad blockers.