Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is a much more protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's much less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra full photo of user trips throughout channels.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility offers marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to numerous information laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to data collection disruptions and imprecise results. Server-side monitoring enables services to bypass these constraints and offer abandoned cart recovery software exact, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is a lot more trusted for businesses seeking to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as different internet browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side monitoring allows you to catch customer information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your website's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to collect information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the range of data management and offers companies a lot more control over transmission, making it typically much more dependable. As a result, it's much less vulnerable to information difficulties caused by points like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring constraints imposed by browsers and advertisement blockers.